50% more candidates are attracted to well-crafted job descriptions as compared to poorly written ones. (source)
Precision, clarity, and a touch of strategic finesse? Main essence of job descriptions that resonates with the ideal candidate. Let’s dive into how you can create job descriptions that stand out and attract the security professionals you’re looking for.
Master security job descriptions
✅ The first impression counts: Believe it or not, the success of your security hiring starts with something as simple as the job title. Use the straightforward and reflective titles of the role’s duties and level of seniority. Shy away from internal lingo that might confuse potential candidates. Clarity is your ally.
✅ Introduce your company: It is a place where your potential candidate’s careers are going to be nurtured and grown. Kick off your job descriptions with a snapshot of your company’s ethos, mission, and the culture that candidates will be a part of. They have to know they are extending an invitation to join a team that values growth, dedication, and innovation.
✅ Duty brief: Straight to the point, summarise what the role entails. What’s the mission? Who will they be safeguarding? A complete overview not only helps candidates grasp the essence of the position but also filters out those who might not be up for the challenge.
✅ Duty roster: Job descriptions with clear responsibilities and qualifications receive 75% more applications (source). Use bullet points for clarity, diving into daily duties, the impact of the role, and how it fits into the larger mission. So your potential candidates visualise their day-to-day and assess how their skills and experiences align with the job’s demands.
✅ The kit you need: Split the must-haves from the nice-to-haves. Be clear on what qualifications and clearances are needed, plus the kind of traits that’ll make someone really shine. Including specific requirements like first aid certification can increase the quality of applicants by 30% (source). So, your candidate can figure out if they’re a good fit right off the bat. Now, you get candidates who tick all the basic boxes and maybe even add a bit more spark to the mix.
✅ Growth map: Promise of career progression and skill development? 25% more applications occur when the descriptions highlight career progression opportunities (source). A powerful draw right? Highlight how joining your team offers more than just a job; a career path rich with opportunities for professional development and certifications that are valued in the industry.
✅ Rewards of the role: What makes working at your company unique? Beyond the salary, shed light on the benefits and perks that distinguish your workplace. Whether it’s comprehensive health coverage, opportunities for remote work, or unique team-building retreats. Nearly half the candidates out there (44%, to be exact) have a keen eye on these classic goodies. You know, it often acts as deal-sealers to stick around for the long haul, like 5 years long (source).
✅ Speak their language: Incorporate terms and keywords familiar to those in the security industry. Because you want your job descriptions to resonate with the right audience and improve visibility in job search platforms right?
✅ An open invitation: Ensure the application process is straightforward. Detail how candidates can submit their applications and whom to contact with questions. A clear call to action invites engagement and questions, opening a dialogue with potential candidates.
GuardPass streamlined your hiring process like crazy. Post a job on GuardPass with 200,000 SIA certified potential candidates waiting for a chance to shine and you just wait. We guarantee 10 applicants per job within 5 days of posting and candidates can directly message you via our in-built chat feature without mumbling through many people. A clear path and streamlined process.
The Final Check
So. it’s done now, take a moment before you publish, review your job description. Any errors or unclear language can detract from the professionalism of your post. Your Job ad is your first interaction with potential team members. Be careful with it, follow these guidelines, and your first impression is gonna be impactful and enough, setting the stage for a successful hiring process.
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