The Security People Limited

The Welcome People was established by David Miller and Calvin LaCock in September 2011, to provide visitor welcome and street management services to London’s West End and Victoria.

Answering a brief from local Business improvement Districts to change revitalise their existing Ambassador services, we offered a fresh perspective.

We put customer service at the forefront, recruited staff from hospitality rather than security backgrounds, changed the uniform to distinctive three-piece suits and bowler hat, and made accountability the key driver of the business.